The eagerly awaited launch of 4iP in the West Midlands has arrived with regional screen agency Screen WM, Advantage West Midlands and Channel 4 unveiling their £10 million joint investment 4iP fund. In addition, Screen WM also announced a £1.3 million support package. 4iP is a creative pilot fund that aims to re-invent how publicly-valuable content is conceived, funded and delivered on new media platforms. There has been massive excitement and anticipation surrounding 4iP since the announcement earlier this year that a £10 million new digital fund had been secured, with Birmingham set to become one of the first UK commissioning hubs for England and Wales for 4iP. Submissions can be made to 4iP via its website, www.4ip.org.uk and all proposals will be considered as long as they support truly innovative use of digital media and demonstrate genuine public value. 4iP’s editorial focus will be on working with the best talent from around the region both individually and within more established businesses. The new £1.3 million support package, which has been announced today, will be delivered by Screen WM to support digital screen media in the region and will help with 4iP project development, major networking and showcase events, attracting top level commissioners to the region, and innovative cross-sector workshops to help encourage collaborations between regional TV, film, games, arts organisations and digital media companies.
 
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24 October 2008
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