August 28th, 2008
UK householders say: Green is key to open property market door
New research from the Energy Saving Trust reveals that energy efficient homes could be a vital driver to keeping the property market moving, with ‘carbon appeal’ set to replace ‘kerb appeal’ when it comes to swaying buyers. The study reveals that half of UK homeowners believe homes with greener features are easier to sell in the current market and 53% of all householders say they would be willing to pay extra for them. The research reveals however, that estate agents could be under-selling the value of greener homes through a lack of information.Despite the fact that householders are willing to pay on average £3,350 more for a ‘green’ home, almost half (49%) feel that estate agents don’t put enough value on a home’s green features and 56 per cent feel that estate agents don’t know enough about energy efficiency performance. There is a clear appetite for clearer information however, as two-thirds (66%) of householders would like more guidance from estate agents on the likely running costs of a home.
26 August 2008
© Energy Saving Trust